CRMprov

Episode 15: Using “Little Wows” To Make A Big Difference in Your Customer Journey

Episode Summary

In this episode, Mickey and Jamie sit down with co-founder and author Eric Keiles of Square 2 (marketing) in Philadelphia. The conversation is filled with moments that higher education professionals can (and should) grapple with in order to improve their current process (no matter how sophisticated it might be). 

Episode Notes

Higher Ed deals with FOMO in a big way.  Institutions all over the country are almost always interested in knowing things like:

• How do our competitors handle their marketing tools - what’s included and what does it produce?
• What does the communication process of other institutions look like?
• What tools are being used…and what systems do they have in place to move prospects to enrolled students?  Is it working like they want?

The problem that we see at CRMprov is that we look too much to other institutions for some of the answers that might be readily available in other industries.  

In this episode, Mickey and Jamie sit down with co-founder and author Eric Keiles of Square 2 (marketing) in Philadelphia. The conversation is filled with moments that higher education professionals can (and should) grapple with in order to improve their current process (no matter how sophisticated it might be).  

This conversation is filled with “little wows” and practical takeaways that can help put you in the shoes of your customer and improve your internal process - just like the pros do!

You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.  

Learn more about this episode in our show notes.